I am NOT kidding. You turn it on to begin with because you want to be hypnotized. You don't want what they're hypnotizing you with, but you can't tell what that IS.
And the repetition of sound bite memes is only the most obvious. There are malignant themes and stupefying cultural tropes and poison archetypes and symbolism and boatloads of id engagement and that immortal flicker rate, all working to turn even the most resistant personalities into completely compliant drones. It staves off the perception of the need to deal with difficulty, staves off dealing with difficulty—be it the mountain of laundry or the mountain of responsibility for making a good world. It is a big relief for people aching for respite from any number of unhappy pressures.
Contrary to a popular misconception — that hypnosis is a form of unconsciousness resembling sleep — contemporary research suggests that hypnotic subjects are fully awake and are focusing attention, with a corresponding decrease in their peripheral awareness. Subjects also show an increased response to suggestions.
Well, so is a novel. So is knitting. So is tackling the uncomfortable problem and putting it behind you.